The good folks over at Social Media Examiner released their 2019 industry report on how marketers have used social media in 2018 and what their plans are for 2019. There were over 4,800 marketers surveyed with some pretty surprising results. Here are a seven (7) key takeaways that I came away from after reading the 46 page report:
- Facebook: It’s still the top dog but it’s lost its luster. In fact, 2018 was the first time in 5 years that it started losing its share as the most important platform for marketing.
- Instagram: The current golden child and hottest platform out there right now. It’s being used by 73% of marketers, good enough for No. 02 (behind Facebook).
- Notable changes from 2018 include Instagram’s hot growth to the No. 02 social media platform
- Twitter and Snapchat continue to decline
- Most videos are being used on YouTube with an average video length of 1-3 minutes, although the average time spent on YouTube is 30 minutes! 68% of all videos are being filmed horizontally, with 18% filmed vertically and 14% in a square format.
- When it comes to using social media for ads, 72% use Facebook, followed by Instagram (38%), LinkedIn (14%) and YouTube (12%).
- What is the top question that marketers want answered? How to achieve better engagement. Why? Because Facebook made a change to their news feed last year that rewarded posts with more visibility based on meaningful social interactions.